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Articles, books, blogs and other useful links
InterestMatrix™ news
- March 16, 2009: Interest-Based Advertisement: New Tool and Service -- Know What Your Customers Like, Don't Like or Might Like
InterestMatrix™
- Snapshot of Interest Universe
- "Top 1000" most frequents interests report
- Case Studies. How to save money on Google AdWords and other PPC programs. Cosmetics (PowerPoint presentation).
- Case Studies 2. How to save money on Google AdWords and other PPC programs. Flowers (short video clip).
Interests
- Interests Pulse 2009
- How many new interests appear every day?
- Do most frequent interests represent what people search for most frequently?
- On-line social relationships illustrated
- Interests Universe illustrated
- Comparing sources of interests
- Interests frequency distribution
- Interest page on Ardorado
- Short open bibliography of interest research
- Relations between interests illustrated. Interactive chart.
- Relations between interests related to 'love'. Interactive chart.
- The ten most popular new interests of 2008.
- What Americans Like? (short video clip)
Search Engine Marketing, Keywords research
- Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.
- SEO Basics: Effective Iterative Keyword Research in 2008 by Chris Boggs
- Search Engine Land - Tons of articles covering specifics for various Search Engines: as well as SEO, SEM, and marketing tips
- SPHINN - community for search and interactive marketers
- Search Engine Journal covers SEO and SEM news
- SEO Glossary
Targeting, Consumer targeting, Behavior targeting, Behavior segmentation
- Behavioral Insider Blog and Newsletter by Mediapost.com
- Buyer Behaviour by Geoff Lancaster
- Customers and marketing by Geoff Lancaster
- Customer Targeting in a Down Economy
- Outcome-Driven Segmentation: What is It and How It Performs?
PPC optimizations resources and links
- PPC Keyword Sets: Words to the Wise by David Szetela
- More Killer Keyword Techniques: Personas and Buckets by David Szetela
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